With the numerous modifications to news feeds, I think it's high time Facebook dropped the number of page likes as it's top metric for Facebook Business pages. But what should it replace it with?

Forget the tales of the 1 minute wonder post on Twitter or Facebook

Online marketers may tell you stories of how their most successful social media post for a client came from a quick snap on their mobile phone, with an off the cuff caption leading to the best ever engagement stats.